Dec 1, 2021
In this episode of SaaS Half Full, Lindsey Groepper speaks with
Alan Gleeson, the Founder of Agility, a
SaaS-marketing consultancy based in London.
When is the right time to expand your SaaS company into the
European market? Alan consults organizations considering this
venture and shares with us his insight on a successful expansion.
He talks about the unique differences between operating in the U.S.
and Europe, including resource constraints, currency, language
barriers, and pricing arbitrage. Whether you're thinking about
setting up an office across the pond or are simply interested in
learning more about SaaS in Europe, you'll find something in this
conversation.