Nov 10, 2021
In this episode of
SaaS Half Full, Lindsey Groepper speaks with Rachel Hepworth,
Co-marketing Lead at Notion.
When Rachel started her role at Notion, a PLG company, she knew the brand had been primarily (and successfully) built through community and content, existing without a growth-marketing function. As Notion was moving into more enterprise and complex sales, Rachel was tasked with starting from the ground floor, including scaling up a tech stack and data team. Listen as Rachel walks through how to develop a growth engine inside a PLG company and how brand and demand can work seamlessly together.
When Rachel started her role at Notion, a PLG company, she knew the brand had been primarily (and successfully) built through community and content, existing without a growth-marketing function. As Notion was moving into more enterprise and complex sales, Rachel was tasked with starting from the ground floor, including scaling up a tech stack and data team. Listen as Rachel walks through how to develop a growth engine inside a PLG company and how brand and demand can work seamlessly together.
- Connect with Rachel: https://www.linkedin.com/in/rachelhepworth/
- Learn more about Notion: https://www.notion.so/
- Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
- Learn more about BLASTmedia: https://www.blastmedia.com/
- Get your cocktail kit at www.shakerandspoon.com/halffull