Apr 27, 2022
In this episode of SaaS Half Full, Lindsey Groepper speaks with Justin Keller, VP of Revenue Marketing at Drift, about ditching your burnt-out B2B marketing strategies.
Justin has spent the majority of his career doing cool sh*t with B2B marketing and continues to do so at his new gig at Drift. If you’re not thinking...
Apr 20, 2022
In this episode of SaaS Half Full, Lindsey Groepper speaks with Gina Hortatsos, CMO at LogicGate, about the importance of the marketing organization taking an active role in risk and compliance.
Gina believes the CMO - and other departmental leaders - have equal responsibility for risk and compliance as the infosec...
Mar 30, 2022
SaaS CMOs: are you leveraging your PR-agency partnership to the fullest?
In this episode of SaaS Half Full, Lindsey Groepper speaks with Kimberly Jefferson, EVP at BLASTmedia.
Kimberly, a BLASTmedia team member for over ten years, shares what makes a fruitful client-PR agency relationship. She answers questions like who...
Feb 9, 2022
In this episode of SaaS Half Full, Lindsey Groepper speaks with Rashmi Vittal, CMO at Productiv.
A two-time SaaS CMO, Rashmi shares the lessons she’s learned when delving into your first 30 days as a company’s CMO. Whether you’re looking to become a CMO for the first time or are looking for a change, Rashmi shares...
Jan 19, 2022
In this episode of SaaS Half Full, Lindsey Groepper speaks with Avnita Gulati, Senior Director of Global Marketing Strategy and Operations at Visa.
We've discussed how marketers can achieve alignment with their CEO or with the board, but in this episode, Avnita shares how to create that same alignment with your CFO....