Jul 28, 2026
In B2B marketing, understanding buyer behavior has
never been more complex. With AI, evolving content consumption, and
diverse intent signals, marketers need new approaches to identify
the right accounts and engage them effectively.
In this episode, Putney Cloos, CMO at Bombora, dives into the changing world of intent...
Jul 14, 2026
Creating content has never been easier, thanks to AI. But as more companies turn to the same tools to generate blogs, social posts, and marketing copy, many brands are starting to lose what made them distinctive in the first place. In today's crowded content landscape, the companies that earn attention will not be the...
Jun 30, 2026
As AI reshapes how companies engage buyers, many B2B marketers are doubling down on automation, personalization, and digital channels. But while technology continues to evolve, one challenge remains the same: building trust and meaningful connections with customers. For many organizations, that means rethinking the role...
Jun 2, 2026
In fast-moving B2B markets, positioning rarely stays
fixed for long. As technology, buyer expectations, and competitive
dynamics shift, companies have to keep refining how they
communicate their value. But repositioning too often, or too
abruptly, can confuse customers, slow sales momentum, and weaken
trust.
In this...
May 5, 2026
AI is helping marketing teams create more content than ever, but no one agrees on who’s responsible when it’s inaccurate or misses the mark.
In this episode, Holly Enneking, VP of Marketing at Markup AI, discusses the accountability gap sitting at the center of every AI-powered content workflow. With data from a...