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SaaS Half Full

May 8, 2024

Digital, modern, non-traditional…how do you define today’s PR? It has evolved, and brands who understand how to play in the current landscape are gaining mindshare.

In this episode, Kate Johnson, VP of PR at BLASTmedia, dives into what has driven PR’s evolution, how brands should think differently about connecting...


Apr 24, 2024

Whether you are a SaaS founder looking to make your first marketing hire or a CMO building out your team, the rocky tech economy has created a surplus of marketing talent. VPs and Directors from big tech are free agents…fantastic hires, right?

According to Mark Donnigan, virtual CMO and consultant, the answer isn’t...


Mar 7, 2024

Most SaaS revenue leaders would agree that former clients (”Gems”) make amazing second clients. But, how can you track job changers and operationalize an outreach program at scale? Trinity Nguyen, VP of Marketing at UserGems, joins this episode to discuss this underutilized revenue stream and walks through how to...


Feb 22, 2024

Gen Y and millennials — who value purpose and meaning when choosing SaaS vendors — comprise most of today’s B2B decision-makers. So why are you still pushing narratives centered on products and features?

Today's modern corporate narrative has evolved from CEO-driven, corporate talk tracks to more personal,...


Feb 7, 2024

You’re a SaaS CMO and received the news that you are getting a new CEO. Super! Super? Super, right?! In this episode, Paige O’Neill, CMO of Seismic, shares her story of transitioning to a new CEO with her previous role.

From what the first meeting should entail to the pressures of balancing old and new, Paige gives...