Dec 1, 2021
In this episode of SaaS Half Full, Lindsey Groepper speaks with
Alan Gleeson, the Founder of Agility, a
SaaS-marketing consultancy based in London.
When is the right time to expand your SaaS company into the
European market? Alan consults organizations considering this
venture and shares with us his insight on a...
Nov 10, 2021
When Rachel started her role at Notion, a PLG company, she knew the brand had been primarily (and successfully) built through community and content, existing without a growth-marketing function. As Notion...
Nov 4, 2021
In this episode of SaaS Half Full, Lindsey Groepper speaks to Nikki Boehm, VP of Marketing at Namely, about how virtual events can be used at every stage of the funnel, including bottom-of-the-funnel “closing” events.
Even the term “Zoom fatigue” is fatigued. Have SaS marketers pivoted their virtual event...
Sep 22, 2021
In this episode of SaaS Half Full, Lindsey Groepper has a conversation with Brian Walker, President of Statwax.
Account-based marketing has been around for a long time, and SaaS marketers are constantly rethinking how to improve the strategy. As ABM becomes a more commoditized way to sell, sales and marketing teams...
Sep 8, 2021
In this episode of SaaS Half Full, Lindsey Groepper chats with Araks Nalbandyan, Director of Digital Marketing at 10Web.
How can SaaS companies compete in crowded markets, especially if the category competition includes large, enterprise brands with legacy power? Whether you’re thinking about entering a new category...