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SaaS Half Full

Feb 5, 2020

In this episode of SaaS Half Full, we’re talking to Kimberly Storin, Vice President of Worldwide Marketing at IBM Cognitive Systems.

Due to the complicated nature of AI, Kimberly has a lot to think about when it comes to marketing results of IBM’s work. How does this apply to how other B2B SaaS marketers might think about marketing success stories and metrics? And, as marketers, do you wait for tangible results or jump at the opportunity to market a cool product before there are results to show? 

Listen in as Kimberly shares the metrics she’s measured by and her take on B2B vs. B2C marketing.