Jan 22, 2020
In this episode of SaaS Half Full, we’re talking to Latane Conant, CMO at 6sense, about all things ABM.
Latane is working to demystify the truths and myths around ABM to figure out what makes for truly good marketing. What does she say is broken in today’s prospect journey? When modern B2B buyers want to stay...
Jan 8, 2020
In this first episode of SaaS Half Full, the only show serving B2B SaaS marketers, host (and bartender) Lindsey Groepper is joined by Carilu Dietrich, a CMO coach and consultant with a wealth of experience as a 20-year Marketing Executive at B2B SaaS companies.
Carilu has a very specific approach to board presentations....