Feb 19, 2020
In this episode of SaaS Half Full, we’re talking to Cody Jones, Head of Partnerships at Zapier.
Cody shares something that may shock many B2B SaaS companies — there is no sales team at Zapier. So how have they driven their rapid growth? How do they fuel conversations and drive conversions?
Listen as Cody explains...
Feb 5, 2020
In this episode of SaaS Half Full, we’re talking to Kimberly Storin, Vice President of Worldwide Marketing at IBM Cognitive Systems.
Due to the complicated nature of AI, Kimberly has a lot to think about when it comes to marketing results of IBM’s work. How does this apply to how other B2B SaaS marketers might think...