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SaaS Half Full

Jun 16, 2021

In this episode of SaaS Half Full, Lindsey Groepper chats with Jon Ferrara, CEO of Nimble, about how to identify, build relationships and get value out of exchanges with B2B micro-influencers.

When B2B brands think of influencers, they often imagine big-dollar agreements in exchange for a single Tweet. Jon believes more...

Jun 2, 2021

In this episode of SaaS Half Full, host Lindsey Groepper chats with Justin Schmidt, VP of Marketing at Capacity, about the mistakes most SaaS marketers make in building their MarTech stack and how it should all begin with one thing — your customer journey map. 

Whether you’re a scaling company building out your...