Jul 21, 2021
In this episode of SaaS Half Full, Lindsey Groepper chats with Nikki Parker, SVP at Insight Partners, about milestones throughout the scale-up journey and the role of a CMO throughout.
Insight Partners has invested in over 400 software companies and Nikki has seen the highs and lows of milestones and funding...
Jul 7, 2021
In this episode of SaaS Half Full, Lindsey Groepper chats with Eric Quanstrom, CMO at CIENCE, about when and why you should outsource your sales development reps, the cost of outsourcing vs in-house and why inbound marketing alone isn’t the holy grail of lead generation.
When deciding to outsource an SDR or not, Eric...