Dec 28, 2022
What a ride 2022 has been! Another year with fantastic guests has come to an end, but we’re not closing out the season until we review our most downloaded episodes. We’ve talked about gaining alignment with your C-suite, how to get the most out of your PR agency relationship, when to sell your SaaS business, and...
Dec 14, 2022
It’s that time of year again! Marketing industry predictions are one of our favorite topics, and we’re sticking with the tradition. To share 2023 B2B SaaS marketing predictions, we have Kazuki Ohta, CEO and Co-founder of Treasure Data, a leading customer data platform. In this episode, Kaz and Lindsey discuss...
Nov 30, 2022
If you sell into the enterprise or are thinking of swimming upstream, this is the episode for you.
Alberto Cantor is the Senior Director of Demand Generation and Corporate Marketing at ArisGlobal, and its SaaS product is sold to big-honkin' pharmaceutical companies. Yes, large, conservative buying teams in a...
Nov 9, 2022
The face prospects and partners make when someone mentions your company name says a lot about your brand. But, who is responsible for creating brand perception? According to Tara Pawlak, Head of Marketing at GetAccept, it's a responsibility extending beyond marketing into the sales org.
In this episode, Lindsey Groepper...
Oct 12, 2022
In a shaky economy, when costs need to be cut, most companies look immediately to marketing to reduce spending. And, for the marketers who lived through 2020 budget cuts, this year's budget reductions amid a recession shouldn't have come as a surprise.
In this episode, Lindsey Groepper talks with Lisa Ames, the CMO of...