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SaaS Half Full

May 31, 2023

We’re gonna need a bigger bench. The list of available SaaS CMOs is growing, with many finding themselves free agents for the first time, involuntarily. In this episode, Lindsey connects with Nirosha Methananda, a senior marketing leader on the bench, about what she’s learned during her transition period.


May 17, 2023

Looking back on 2021 and early 2022, it was heaven for many marketers. Big budgets, sky-high valuations, and VC dollars are pouring in. Today? “Do more with less” has become the most-hated phrase among SaaS marketers.

Bhaskar Roy, Head of Marketing at Workato, urges marketers to get back to the basics to climb out...

May 3, 2023

Who is in charge of pricing decisions at your SaaS org? For nearly 60% of companies, it’s the CEO or an opinion-filled decision amongst the entire C-suite. But who should own it?

Dan Balcauski, the founder of Product Tranquility, answers the question in this episode, breaking down the art and science of SaaS product...