Oct 3, 2024
Despite marketers knowing the power of video, most only produce 0-1 videos per year. Why? They are stuck in the old mindset that “video production” requires equipment, polished spokespeople, and technical chops to polish it up.
In this episode, Jeremy Toeman, founder of Augie Studios, unpacks the refreshing...
Sep 18, 2024
It’s no secret that the CMO tenure continues to shorten. A tough SaaS economy and higher demands for the role have led to an explosion of fractional CMOs hitting the market. with many senior SaaS marketers jumping off the full-time ship in favor of focused work across more than one brand.
In this episode, Andy...
Aug 28, 2024
Many marketing leaders dream of building an owned community where customers, peers, prospects and influencers gather to openly share ideas and where engagement is super high. But, this is waaaay more difficult than most marketers dream. Why? Well, Matt Heinz, founder of Heinz Marketing and moderator of the CMO...
Aug 14, 2024
If you
touch any part of comms or content at your SaaS org, you are
hammering AI right now. The AI topic is making its way into even
the most conservative verticals, and you are hard-pressed to find
any media outlet or tech leader without a public POV on AI.
When it comes to forming a compelling AI narrative,
it’s...
Jul 10, 2024
While B2B marketers have progressed their thinking to be more B2C-minded, there are concepts we simply shouldn't borrow from our B2C counterparts regarding ad copy and creative. Naomi Suman, founder of Storylogick Consulting, is an English major turned SaaS marketing consultant who has tested thousands of campaigns. In...