May 17, 2023
Looking back on 2021 and early 2022, it was heaven for many marketers. Big budgets, sky-high valuations, and VC dollars are pouring in. Today? “Do more with less” has become the most-hated phrase among SaaS marketers.
Bhaskar Roy, Head of Marketing at Workato, urges marketers to get back to the basics to climb out...
May 3, 2023
Who is in charge of pricing decisions at your SaaS org? For nearly 60% of companies, it’s the CEO or an opinion-filled decision amongst the entire C-suite. But who should own it?
Dan Balcauski, the founder of Product Tranquility, answers the question in this episode, breaking down the art and science of SaaS product...
Apr 19, 2023
"Do more with less" is this year's most-hated phrase for marketers. And for brand marketers, this means a direct hit to budgets responsible for a company's reputation. On this episode of SaaS Half Full, Lindsey talks with Palmer Houchins, Head of Marketing at G2, about the lopsided finger-pointing that often...
Apr 5, 2023
Gone are the days of internal-only communication. Every internal message is now at the risk of being shared externally, creating more pressure to skilfully craft statements surrounding economic, societal, or company impact events (RIFs, outage, data breach, etc.). As a result, the role of Corporate Communications has...
Mar 22, 2023
Despite data supporting the case for creating a more self-serve buying process, many SaaS revenue teams are still operating in a way that is legit the opposite of what today's buyer wants. New report data from more than 2,000 B2B tech buyers reveals what self-serve looks like in practice - and it's transparent...