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SaaS Half Full


Jun 28, 2023

Our circle of influence has fundamentally changed. Whereas we used to follow brands, we now follow people. While B2C companies were quick to invest in online influencers, B2B marketers are finally vibin’ with the creator economy.

In this episode, Ali Fazal, VP of Marketing at GRIN, digs into how B2B brands should think about influencer marketing (spoiler alert: it has little to do with follower count), explores the most impactful channels, and gives advice on the possible value exchanges between B2B brands and creators.