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SaaS Half Full

Aug 3, 2022

This summer we’re focusing on HR Tech and learning from the best in the business.

In this episode, Lindsey Groepper speaks with Amy Frampton, the Head of Marketing at BambooHR. She is a wealth of knowledge but in this conversation, she shares her insights on employer brand. If you don’t know what employer brand is or don’t know what your employer brand is, stop what you're doing. Employer brand is crucial right now, especially for growing B2B SaaS companies. Listen in as Amy shares how to go about developing it, marketing's role in executing an employer brand strategy, and how to work seamlessly with HR to do so.