Nov 9, 2022
The face prospects and partners make when someone mentions your company name says a lot about your brand. But, who is responsible for creating brand perception? According to Tara Pawlak, Head of Marketing at GetAccept, it's a responsibility extending beyond marketing into the sales org.
In this episode, Lindsey Groepper speaks with Tara about the sales teams' role in carrying out brand and how lack of alignment presents a danger to hidden stakeholders. Listen in as she shares insights to obtain this alignment and advice on how to measure initiatives not directly tied to ROI.