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SaaS Half Full

Mar 30, 2022

SaaS CMOs: are you leveraging your PR-agency partnership to the fullest?

In this episode of SaaS Half Full, Lindsey Groepper speaks with Kimberly Jefferson, EVP at BLASTmedia.

Kimberly, a BLASTmedia team member for over ten years, shares what makes a fruitful client-PR agency relationship. She answers questions like who should manage the agency relationship, how to level-set expectations, and what makes a partnership go from good to great. Listen to the full episode to hear tips on how marketing teams can get the most out of their PR agency investment.

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