Mar 30, 2022
SaaS CMOs: are you leveraging your PR-agency partnership to the fullest?
In this episode of SaaS Half Full, Lindsey Groepper speaks with Kimberly Jefferson, EVP at BLASTmedia.
Kimberly, a BLASTmedia team member for over ten years, shares what makes a fruitful client-PR agency relationship. She answers questions like who should manage the agency relationship, how to level-set expectations, and what makes a partnership go from good to great. Listen to the full episode to hear tips on how marketing teams can get the most out of their PR agency investment.
- Connect with Kimberly: https://www.linkedin.com/in/jeffersonkimberly/
- Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
- Learn more about BLASTmedia: https://www.blastmedia.com/
- Get your cocktail kit at www.shakerandspoon.com/halffull