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SaaS Half Full

Apr 21, 2021

In this episode of SaaS Half Full, host Lindsey Groepper chats with Christina Del Villar, SaaS veteran and Founder of Christina Del Villar LLC, about how CMOs can learn the language of various key stakeholders and develop influence outside of the marketing team.

CMOs are fantastic at uncovering stakeholders for the business and creating messaging alignment around their products and prospects. However, they are often terrible about marketing themselves and promoting their vital contributions to the organization. Christina dives into how to create marketing advocates across the organization, providing real-life examples of when she implemented these strategies in her past as a SaaS CMO.