In this episode of
SaaS Half Full, Lindsey Groepper speaks with Rachel Hepworth,
Co-marketing Lead at Notion.
When Rachel started her role at Notion, a PLG company, she knew the
brand had been primarily (and successfully) built through community
and content, existing without a growth-marketing function. As
Notion was moving into more enterprise and complex sales, Rachel
was tasked with starting from the ground floor, including scaling
up a tech stack and data team. Listen as Rachel walks through how
to develop a growth engine inside a PLG company and how brand and
demand can work seamlessly together.