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SaaS Half Full

Oct 12, 2022

In a shaky economy, when costs need to be cut, most companies look immediately to marketing to reduce spending. And, for the marketers who lived through 2020 budget cuts, this year's budget reductions amid a recession shouldn't have come as a surprise.

In this episode, Lindsey Groepper talks with Lisa Ames, the CMO of Norwest Venture Partners. As the marketing expert advising dozens of B2B SaaS portfolio companies and as a tenured, in-house SaaS marketer, she knows her way around operating lean marketing budgets. In this discussion, Lisa shares the question she believes every marketing leader should be able to answer at any time and how to assess where the budget should be allocated when spending is reduced.