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SaaS Half Full

Apr 19, 2023

"Do more with less" is this year's most-hated phrase for marketers. And for brand marketers, this means a direct hit to budgets responsible for a company's reputation. On this episode of SaaS Half Full, Lindsey talks with Palmer Houchins, Head of Marketing at G2, about the lopsided finger-pointing that often happens between demand and brand teams, especially in a recession when short-term ROI is king.

Grab a drink and join the discussion as Palmer dives into what CMOs often get wrong about their thinking regarding brand spend, how to intertwine brand and demand to create balance, and shares his opinions on creating a founder brand.