Dec 27, 2023
SaaS marketers know we’ve entered the era of the self-serve buyer, where prospects expect price transparency and free trials. While this might not work for complex enterprise deals, there are lessons to be taken from a PLG motion that most SaaS orgs should employ.
Krish Ramineni, Co-founder and CEO at Fireflies.ai, dishes on how to execute a free trial successfully, what it takes to offer a freemium product, and shares his personal story on ignoring his investors’ advice to stay away from a PLG model.
- Connect with Krish: https://www.linkedin.com/in/krishramineni/
- Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
- Learn more about BLASTmedia: https://www.blastmedia.com/