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SaaS Half Full

Sep 7, 2023

It's been a minute since the social media industry has been in the spotlight, but the past six months have been poppin' off. Between the launch of Threads and Twitter rebranding to X, there's a wealth of new info to digest if social media falls under your purview (in-house or via an agency partner). In this episode, Karri Carlson, VP of Operations at LeadTail, updates us on the platform changes that matter, new platforms emerging (like Mastodon), and the trend of "atomizing" social into niche communities with their own set of rules and community standards.