Nov 4, 2020
In this episode of SaaS Half Full, we talk with Tim Glomb, VP Content & Data at Cheetah Digital, who leveraged his previous B2C experience with MTV’s Jackass to pull off a killer B2B virtual-event promotion.
With nearly every annual event going digital in 2020, it’s easy to understand why people are burned out on them. This leaves B2B marketers creating online events with a new challenge: How do we stand out from thousands of other events and make people want to attend?
Listen as Tim shares Cheetah’s pivot to promoting their online event more like a B2C brand by tapping Mötley Crüe drummer Tommy Lee and skydiving with execs, as well as how to get even the most conservative leadership teams onboard with your wilder ideas.
- Connect with Tim: https://www.linkedin.com/in/timglomb/
- Learn more about Cheetah Digital: https://www.cheetahdigital.com/
- Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
- Learn more about BLASTmedia: https://www.blastmedia.com/