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SaaS Half Full

Jun 28, 2023

Our circle of influence has fundamentally changed. Whereas we used to follow brands, we now follow people. While B2C companies were quick to invest in online influencers, B2B marketers are finally vibin’ with the creator economy.

In this episode, Ali Fazal, VP of Marketing at GRIN, digs into how B2B brands should...

Jun 14, 2023

Hey guys! Nope, scratch that. Hey friends! While most SaaS marketers agree on the importance of inclusive marketing, achieving inclusivity is still a work in progress.

In this episode, Sarah Reynolds, CMO of HiBob, discusses the importance of establishing an authentic culture of inclusivity, details common oversights,...