Jul 22, 2020
In this episode of SaaS Half Full, we talk with Adrian Cohn, Director of Brand Strategy and Communications at Smartling, a multilingual content solution provider.
As marketers, we hear the word “brand” bandied around a lot. But what does that mean for B2B SaaS companies today?
Listen as Adrian shares his experience creating an emotionally resonant brand for Smartling through a unique brand campaign, which drove a 60% increase in deals including the company’s services offering.