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SaaS Half Full

Mar 24, 2021

In this episode of SaaS Half Full, host Lindsey Groepper chats with Dylan Touhey, CMO at One Net Inc., a creative and digital marketing agency, about three major privacy changes that will lead to the death of customer attribution. 

In 2022, SaaS marketers will shift their focus, spending more on brand awareness and ditching the traditional demand-generation tactics. 

Tune in and listen to Dylan share how the shift will unfold and how it will affect marketing budgets in 2022.